The Benefits of Single-Point of Distribution for Digital Media Assets
Content publishing (from the development to the marketing) is an important part of success on the modern Web, but site owners will only be treading virtual water if they don't know how their assets are really performing.Fortunately, there are today an abundance of software solution available that provide the performance insights into these realized content assets (and the channels and campaigns where they appear) which publisher brands need in order to deliver experiences that are truly in demand by their audience.
MediaValet, for example, which provides a cloud-based digital asset management software, recently launched its new Content Publishing and Engagement Analytics platform. The solution will enable the company's customers to publish media assets from within the platform to an unlimited number of owned and 3rd party digital channels, track usage data and analyze the impact of each asset, channel, and campaign along the way.
The system immediately begins collecting information on how an asset is being viewed and how often once the code for that asset is embedded. User engagement data, from all embed locations, includes the number of unique and repeat views, and the time, minutes or pages viewed for each asset. According to MediaValet, these metrics are also provided per asset, per location and per user defined campaign. Enterprises can use the collected engagement data to identify which assets, digital channels and web properties drive the highest audience engagement, and to guide future content development.
"Digital asset management systems need to do more than simply store, manage and protect assets," commented David MacLaren, founder and CEO of MediaValet. "By enabling our customers to identify their top performing marketing assets and digital channels, we can help them maximize the ROI of their marketing spend, drive more sales, and increase their bottom line."