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The Best BigCommerce Site Designs

Posted on 6.22.2016

Website design is a science, and there are many different variables that can impact the success of a digital property.

To recognize retailers that are excelling at e-commerce design, BigCommerce recently announced the winners of its 2016 BigCommerce Design Awards. The Awards were judged by designers in the technology and fashion industries, and the finalists were selected based on five criteria, including originality of storefront design, storefront navigation, quality and presentation of product imagery, mobile responsiveness and product page design.

 “The award winners are incredible examples of thoughtful, immersive online store design, and were selected for their ability to create beautiful online experiences,” said Mike Morello. “These businesses see the value of sharing their brand through visual storytelling, and have a captivating approach to product merchandising.”

By taking a look at these designs, other retailers can get some inspiration for their own e-commerce stores. Learn more about the finalists below:


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Best Overall: Marucci Sports
This sports equipment and apparel brand was recognized as best overall because of its isolated product shots, vibrant colors and lifestyle imagery that help navigate customers through the path to purchase.


Best in Food and Beverage: Di Bruno
Specialty food retailer Di Bruno Bros. was acknowledged for its use of vivid product photography, informative content and a user-friendly navigation designed to help customers explore the site.


Best in Apparel: Nine Line Apparel
Nine Line Apparel was selected as a finalist because of its engaging homepage, detailed product pages and responsive design that makes it easy to shop on any device.


Best in Sports and Recreation: SISU Guard
SISU Guard’s design, storytelling and use of product reviews is what helped the retailer place first in the sports and recreation category.


People’s Choice: Sierra Designs
Sierra Designs received thousands of votes for the People’s Choice award. Not only does the site offer great navigation, but also features crispy typography and large-scale product imagery.


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