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The Complete Conversion Rate Optimization Process

Posted on 11.29.2016

Every website has its own conversion rate, which is basically the rate of the total visitors who make decisions and convert on the website.

Conversion rate optimization, or CRO, is the process of testing and improving numerous aspects of a website - design, content, performance, user experience, etc - with the end goal of boosting its conversion rate, which in turn validates the site’s main purpose.

Conversion rate optimization represents a break with traditional marketing, both in its digital and offline forms.

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