The Content King & His Minions
Content remains king of the digital realm and the king is employing an increasing number of minions.
Contently, for example, announced that its network of freelance content creators has expanded to more than 100,000 journalists, graphic designers, photographers, researchers, content strategists, and videographers.
Freelancers on the platform have worked with publications and brands including The New York Times, The Atlantic, The Telegraph, The Wall Street Journal, Vogue and National Geographic among others. The network now includes creators in dozens of different content formats—everything from social media and long-form research to film production and editing.
Contently currently has freelancers located in more than 60 countries and over 1,000 cities globally. For global content marketing operations like Coca-Cola, GE and Expedia, the scope of Contently's talent network is a valuable tool for transcreation and localization services.
“Producing the best content means being able to find the best content creators,” said Contently’s vice president of content, Sam Slaughter. “The size and quality of our network, combined with the technology we’ve created to manage it, means that we are able to offer our clients something no one else can: access to the right people in the right places, with the right expertise to create stories that are truly unique to their brand.”
The solution has been well received by those content creators, as well as those looking to employ them.
"Contently's talent network has been a valuable resource for supplementing our in-house team with subject matter experts," said Rhian Nicholson, Global Editor of JLL Real Views. “Creating insightful and well-written articles on the big trends shaping the real estate industry is a critical part of our content strategy for JLL Real Views. With Contently’s network of creators we’re able to tap creatives who specialize in the areas we cover and understand our objectives.”