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The Days of Anonymity are Over

Posted on 11.04.2014

Customer identify management platform Gigya announced this week it has raised $35 million in growth capital, bringing its total funding to $104 million.

The Gigya platform enables businesses to identify customers across devices, consolidating that data into customer profiles (and integrating it into marketing and service applications) in order to create personalized experiences. The solution is best known as a provider of social login, but provides a range of other services including single sign-on and gamification. The company is on pace to process more than 1 billion registrations and logins in 2014. Gigya currently serves clients including NBC, Forbes, AutoTrader, Dell and others.

"The days of anonymity on the Internet are over. That's a good thing," says Patrick Salyer, CEO of Gigya.

"Consumers have made it clear that customization and personalization are here to stay. To get there, businesses need to understand the wants and needs of their customers, and that starts with identity. But many approaches to collecting and managing customer information violate user privacy and data regulations, and are neither accurate nor useful. Moreover, legacy approaches aren't up to the technical task: they can't handle the unstructured data generated from mobile and social applications. We designed our platform from the ground up to manage the complexities of the modern consumer's identity, including issues around social, mobile, privacy and security. Our alliance with Intel enables us to continue to innovate and make the web more customized for everyone."

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