The Definitive Guide to Lead Generation
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In this comprehensive, 160 page guide, Marketo covers topics ranging from content marketing and website SEO to telesales and content syndication - all through the lens of lead generation.
Download Marketo’s Definitive Guide to Lead Generation and learn how to:
- Define a lead and understand his or her buying journey
- Build a robust lead generation strategy through marketing automation
- Use content marketing, social media, your website, SEO, and paid programs for lead generation
- Test, optimize, and measure your lead generation campaigns
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