The Demand for Convenient and Contextual Interactions via Text

Peter Devereaux
by Peter Devereaux 17 Jan, 2017
The Demand for Convenient and Contextual Interactions via Text

People are always on their mobile devices, so it makes sense they'd want to interact with brands in a way that is convenient and contextual, like texting for more towels when staying at a hotel. One way for companies to keep up with this growing (albeit slowly) demand is through chatbots to automate routine interactions.

OpenMarket today revealed the results of its new global chatbots report. The company polled 1,500 mobile users in the U.S. and UK on their current experiences with, and preferences for, engaging with businesses via chatbots and SMS text messaging. The results reveal that there's a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction. The findings discovered that financial services is the top industry in which consumers would like to see better customer experiences and engagement opportunities via SMS (49 percent), followed by retail (27 percent) and travel and hospitality (24 percent).

Take a look at more results in the infographic below:

SMS and chatbots

+ Recommended Reading: Not So Fast with Chatbots (Until You Read These Best Practices)

Peter Devereaux
Peter Devereaux
As the Editor-in-Chief of Website Magazine and President of Website Services, Peter has established himself as a prominent figure in the digital marketing industry. With a wealth of experience and knowledge, Peter has been a driving force in shaping the landscape of digital marketing. His leadership in creating innovative and targeted marketing campaigns has helped numerous businesses achieve their revenue growth goals. Under his direction, Website Magazine has become a trusted source of information and insights for digital marketers worldwide. As President of Website Services, Peter oversees a team of talented professionals who specialize in SEO/SEM, email marketing, social media, and digital advertising. Through his hands-on approach, he ensures that his team delivers exceptional results to their clients. With a passion for digital marketing, Peter is committed to staying up-to-date with the latest industry trends and technologies, making him a sought-after thought leader in the field.