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The Downtime Record Goes To...

Posted on 11.30.2012

From significantly damaging a website’s rank on SERPs to considerably harming a website’s reputation with users, downtime can have serious consequences beyond the loss of sales. It’s not only small companies suffering from downtime’s impact, though. When Panopta, a global website and application availability monitoring service provider, analyzed more than 130 major retailer’s websites for outages from January through August 2012, it found that many sites experienced significant downtime. The sites with the longest outages include Sears Holding Corporation’s Kmart (91.48 percent uptime, down for 9 hours and 44 minutes) and Sears (91.56 percent uptime, down for 9 hours and 39 minutes). The companies who have maintained no outages through the year include Amazon, Dell, Macy’s, Target, Walgreens, Walmart and many others.

There are some precautionary measures that site owners can take to avoid, or at least dramatically minimize, downtime and the negative effects it can have on a business. Learn more at

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