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The End of Active Content at eBay

Posted on 12.04.2016

For a while the eBay network fell out of favor among merchants. Whatever the reason for that, the popular marketplace is doing some exciting things today, and cleaning up what has been seen for years as the wild west of the 'Net.

A good example of this is in its current approach to active content. Starting June 2017, eBay will limit the use of active content in all listings across all devices and it will not be rendered by default. Later in 2017 the policy will also be extended to eBay Store pages. 

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Active content is considered the Flash, JavaScript, plugins and form actions (as well as custom listing templates) placed within listings by sellers. Active content enables eBay sellers to provide more information easily but the problem is that all of this third-party content can really weigh down a page and can severe bloat in relation to the speed of page loading (another concern is that malware can be invested using scripts).

For those concerned they may be in some form of violation, eBay sellers can test their page to see if it currently contains Active Content and what content has been (or will be) blocked. 

The marketplace still wants retailers to improve their listings with the functionality that was only once possible with Active Content (JavaScript), but is now recommending that sellers opt for HTML/CSS if they aren't going to use the eBay Store product.


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