The End of Fake News is Nigh
Nearly one year after Google began supporting the ClaimReview markup, Bing is now reportedly following suit, adding support in its markup documentation last week.
ClaimReview markup, part of the Schema.org vocabulary, is a fact-checking review of claims made (or reported) in creative work (like content).
The new section for Bing’s ClaimReview essentially indicates that such annotations should be used to convey that the page contains fact check information and may be used to display enhanced captions on Bing that help convey this information to users. Interesting, right?
When websites use the ClaimReview tag for content (textual or otherwise), the page must meet characteristics of fact-checking sites including that it contains claims and fact check that are easily identifiable (e.g., what information was checked and what conclusions were drawn) and that citations and references should be present and transparent (including references to primary data sources).
Is this the end of fake news? Maybe, maybe not, but should Bing begin indicating on its search result that information provided on websites has been fact-checked, it most certainly could be.