The Enticing Offer of Free Shipping
Looking to carve out an ever-increasing piece of the e-commerce pie (which is expected to grow from $1.47 trillion in 2014 to $2.36 trillion in 2018), merchants must look at the habits and trends of consumers’ shopping behavior.
Key findings from the report, which details consumers’ e-commerce habits and wants, include 50 percent of consumers believe that mobile coupons are an important feature on a mobile app along with 38 percent of smarthpone users having redeemed coupons on their mobile devices. While it’s well-known that many shoppers will abandon their carts when they do not receive free shipping, UPS found that consumers desire free shipping so much that 44 percent of shoppers have searched online for a free shipping promotional code and 54 percent are likely to take advantage of an email offer for free shipping.
However, even though some consumers will abandon their carts if they do not receive free shipping, UPS also found a variety of reasons including the total cost being “a bargain” even with shipping (57 percent), needing the item faster than the free-shipping service offered (30 percent) and when the product discount exceeded the cost of shipping (29 percent).