The Future of Design & The Evolution of Wix
It is likely you have certain "opinions" about the many solutions available today that help "anyone" build a website without any of the tech skills that for so long have been thought of as required or essential to success by many 'Net professionals.
You have probably found these solutions (which include Wix, Yola, Weebly, Squarespace - as well as those solutions provided by previously pure-play domain and hosting providers like GoDaddy and Web.com) as elementary and limiting at best and have successfully stayed away from them in your professional career, despite (or because of) their obvious ease of use and low price tag. But do they deserve a second look?
The WYSIWYG Web design tools of the past produced clunky, messy code, and didn't - some still don't - offer up the necessary integrations required for modern enterprises to conduct their business (or at least one part of it) on the Web. That's (slowly) beginning to change and in many ways, Wix is leading the charge.
The solution, which has 64 million current users (1.6 million paid users, 138,000 of whom signed up in the past quarter), is looking to attract an even larger client base and it is doing just that by releasing integrations (e.g. Shutterstock and OpenRest) templates and perhaps most importantly, vertical-specific offerings (such as recent release of WixMusic as well as WixHotels, which enables boutique hotels, bed and breakfasts, and vacation rentals to have greater control of their Web presence - including booking stays).
While Wix has successfully transitioned from its Flash past (embracing a HTML layer-based approach unique to vertical solutions it directly competes with), there is still a stigma attached to using a solution of the DIY nature. As the technology matures, businesses will, over time, learn to embrace solutions which provide them with a one-stop shop for developing, designing and promoting their presence on the Web.
But here's the question - are solutions like Wix (which have obviously improved immensely in a technical sense over the years) capable of serving as the platform for the future of the Web?
Are solutions like Wix the future of digital design? Or will there always be a place for custom, home-grown websites and applications?
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