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The Four Faces of Cloud Computing

Posted on 8.25.2014

The "cloud" changed the way SMBs operate in the digital world. In fact, nearly 80 percent of U.S. small businesses will be "fully adapted" to cloud computing by 2020 (more than doubling the current 37 percent rate) according to “Small Business Success in the Cloud,” a new report from Emergent Research and Intuit which describes the impact of cloud technology as it experiences greater adoption - moving from an initial focus on efficiency gains, to the emergence of new models of business, through broad-based saturation across business and society..

“This report paints a detailed picture of how small businesses will increasingly use cloud technology not only for efficiency gains, but also in more transformative ways that redefine the rules for achieving long-term success,” said Terry Hicks, vice president and general manager, QuickBooks Online Ecosystem at Intuit. “Whether you’re a tech startup in Silicon Valley or a mom-and-pop shop on Main Street, cloud technology presents radically new opportunities, and potentially disruptive changes,” Hicks continues. “This report is all about developing a deep understanding of how small business can stay ahead of the curve.”

“Small Business Success in the Cloud” uncovers the first four “faces of the new economy” (personas representing small businesses who have fully adapted the cloud, moving from passive to active use of the technology) from Inutit's Dispatch series, a project that explores the ways economic, technology and social shifts will shape the future of small business success. 

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