The Fight Against Ad Fraud Rages On
Advertising intelligence provider Integral Ad Science announced the opening of its "anti-fraud" lab to conduct research and development to advance solutions to combat fraud in the advertising (and publishing) industry.
The lab will be headed by Integral's Director of Data Science Jason Shaw and examine the forces driving advertising fraud and developing techniques to protect the industry, analyze underlying mechanisms that incentivize and create paths for committing fraud.
"Fraud has become an increasingly large issue in the advertising industry, which is why we are dedicated to developing the best technology and tools possible to help combat it," said Shaw. "The capabilities of this lab will enable us to disrupt ad fraud and other deceptive behavior in all its forms, as well as participate in exciting efforts against cybercrime around the world."
Integral Ad Science is already quite well known in the world of advertising intelligence thanks to its innovating use of both big data and session-based signal analysis to analyze display, video, and mobile fraud.