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The Future of E-Commerce: Virtual Fitting Rooms

Posted on 8.24.2011, a virtual fitting room provider for online clothing retailers, is breaking barriers with innovative technology that has already caught on through parts of Europe.

The company claims that the aggregation of with an online clothing retailer can increase sales up to 57 percent and reduce returns and costs up to 28 percent. 

According to, the largest e-commerce category, apparel, only sells 7 percent of clothing online. This is considerably lower than the 50 percent of computers and 61 percent of books that are sold online.

However, claims to solve this dilemma with the virtual fitting room, which solves one of the biggest problems that apparel e-commerce faces— the lack of being able to try clothes on.

In order to virtually try on clothes, a user simply needs to know their measurements. No web cam required.

Most recently teamed up with Barbour By Mail, a British heritage and lifestyle clothing brand. Yet several British and German retailers have already implemented the fitting room into their sites and have seen positive results. Additionally, has also launched recently in the U.S.

It seems that once solutions like’s virtual fitting rooms and other augmented reality technology are perfected, they may be more widely used in the future of e-commerce.


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