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The Future of Fulfillment

Today's consumers expect a faster and more seamless buying experience but in order for buyers to get what they want, significant changes are going to be required from everyone involved in the process - including those in manufacturing, transportation and logistics, and, of course, retailers. 

Research now available from Zebra Technologies, for example, found that 78 percent of logistics companies expect to provide same-day delivery by 2023 and 40 percent anticipate delivery within a two-hour window by 2028.

In addition, 87 percent of survey respondents expect to use crowdsourced delivery or a network of drivers that choose to complete a specific order by 2028.

“Driven by the always-connected, tech-savvy shopper, retailers, manufacturers and logistics companies are collaborating and swapping roles in uncharted ways to meet shoppers’ omnichannel product fulfillment and delivery expectations," said Jim Hilton, Manufacturing and Transportation and Logistics Global Principal, Zebra Technologies.

Additional highlights from the report include:

+ Only 39 percent of supply chain respondents reported operating at an omnichannel level with reducing backorders being the being challenge for one-third of survey participants.

+ 76 percent of surveyed retailers use store inventory to fill online orders, and 86 percent of retail respondents plan to implement buy online/pick up in store in the next year.

+ Although 72 percent of organizations utilize barcodes today, 55 percent of organizations are still using inefficient, manual pen-and-paper based processes to enable omnichannel logistics.


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