The Impact of Color in Display Ads
Color is a powerful tool. When used in marketing collateral, it can evoke emotion, bring designs together and draw attention to particular focal poins.
In fact, color is so powerful that it can impact the performance of an ad campaign, which means that there should be some testing done before a color scheme is chosen. For example, a display ad with blue text might perform better than an ad with red text, or visa-versa. Plus, if a specific color is already associated with a brand (such as Tiffany’s blue), then promoting a campaign without that color can confuse consumers, disrupt messaging and negatively impact branding initiatives.