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The Importance of Direct-to-Consumer Sales

Posted on 6.11.2014

There are always late-comers when it comes to adoption of new technologies. While on an individual level that may not be the worst thing in the world, for businesses adapting too late can sometimes be a death sentence.

Digital River, a provider of Commerce-as-a-Service (CaaS) solutions, has announced the release of a new study titled “Be Direct: Why a Direct-to-Consumer Online Channel is Right for Your Business.” The study was commissioned to discover how direct-to-consumer (DTC) online channels impact a brands overall revenue and consumer relationships.


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The study goes into detail on the effect that DTC ecommerce channels can have on retail relationships and whether or not branded manufacturers believe revenue will increase on their DTC channels within the next two years.

“Given the increasingly prominent role DTC channels are playing in driving sales revenue and customer expectations, branded manufacturers can’t afford to procrastinate,” continued Scott Heimes, Digital River senior vice president and CMO. “This study provides an overview of the landscape and gives branded manufacturers insights into how other companies have met this challenge. It provides a conceptual framework that branded manufacturers can use to compete – and win – in a changing marketplace.”

The study was commissioned by Digital River and conducted by Forrester Consulting.

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