The Importance, Rise of Mobile Tracking
Everyone wants credit for what they do, and publishers are no different. With traffic through mobile handsets exceeding 12 percent of Affiliate Window’s total network traffic in recent months, it’s no wonder this performance marketing network is making mobile tracking a major initiative for its advertisers. It’s working.
Affiliate Window is now tracking 91 percent of revenue and commission generated through its advertisers and is confident it will track 99 percent by year end.
It’s becoming increasingly important for mobile tracking to be added to advertisers’ sites to ensure publishers are being correctly rewarded for the sales they are driving. Mobile tracking also allows publishers to make informed choices on which advertisers to promote.
Affiliate Window releases regular mobile updates to educate its advertisers on the importance of mobile tracking. May’s report saw these highlights:
*May saw a record 572 sales per hour through mobile devices
*The iPhone generated 3,100 sales per day throughout May
*One in every seven clicks and one in every 13 sales in May came through a mobile handset
*Affiliate Window has recorded more mobile sales so far this year than they did in Jan.-Nov. in 2012