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The Instagram Community Grows to 500 Million

Posted on 6.20.2016

Instagram has hit a pretty big milestone, as the company announced it now has 500 million members.

Out of its 500 million members, 300 million use the social networking app every single day. It is also important to note that Instagram’s community spans across the globe, with more than 80 percent of its members living outside of the United States.

“As you’ve captured and shared the moments happening around you, you’ve formed incredibly varied and diverse communities,” Instagram said in its announcement.”Whether you’re an illustrator, a sneakerhead or an astronaut on the International Space Station, every photo and video you share helps bring people closer to friends and interests, broadens perspectives and inspires a sense of wonder. You’ve made Instagram a place where the everyday and the epic are always within reach.”

These stats show the enormous opportunity Instagram presents brands that leverage the platform for content marketing and branding initiatives. Comparatively, Instagram’s parent company Facebook boasts 1.09 billion daily active users, while Twitter only sees 310 million monthly active users.

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