The Internationalization of E-Commerce at Prestashop
Online sales in the U.S. are projected to increase from $294 billion in 2014 to $414 billion in 2018 (source: Forrester Research), and global e-commerce is expected to keep pace.
As a result, retailers are preparing their digital enterprises for international expansion - from strategy to execution - and so are e-commerce technology providers.
Open-source e-commerce solution PrestaShop, for example, has partnered with international payments provider Brink's Checkout to enable Internet retailers to sell security to both international and domestic marketers.
"Brink’s Checkout is growing in popularity and this partnership with PrestaShop is an important accelerator for us,” said Nasser Chanda, president of Brink’s Global Payments, a Brink’s Company subsidiary. “We are pairing PrestaShop’s world-class online storefront with our premier payment processing service, making selling online accessible like never before.”