The Latest Global SOCIAL Trends
Global Web Index (GWI) announced the release of a new report (GWI Social) that offers an overview of the latest social media usage trends globally.
GWI indicated that Facebook, despite some audience segments declining slightly, remains the most popular network in all global regions (based on total members, active users and frequent visitors). GWI's research also reveals that strong levels of growth from the less-established names in social including Instagram (+23 percent in active users) and Reddit (+13 percent).
The mobile app space, according to GWI, is where the real action is. Vine shot up by 105 percent, while all of the messenger apps we track recorded increases – some of them explosive in scale. Facebook Messenger’s global increase of 13 percent sees it remain the most popular social tool competing in this area, but there were much more dramatic rises in estimated user numbers for WhatsApp (+35 percent), Snapchat (+54 percent) and, most significantly, WeChat (+379 percent – and now only just behind Facebook Messenger). Tellingly, 16-24s are heavy users across all of these platforms.