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The Life Cycle of a Real-Time Bid

Posted on 2.03.2013

The adoption of real-time bidding is growing and digital mavens are excited about this space. Before you jump head first - or even run for the door - check out this explanatory diagram of how the whole thing works. Of course, there is a lot more details, rules and best practices in play, but the following should help you explain real-time bidding to your coworkers or C-suite. 

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