The Mechanics of Content Marketing for SEO

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Website Magazine recently featured 52 SEO/marketing/content experts about what it takes to make content marketing an effective practice for search engine optimization.

Below, we've included the full list, but we encourage you to visit the original blog here to go more in-depth and get explanations for each of the tips.

1. Leverage on-site search

2. Single out a keyword phrase

3. Determine demand

4. Keep it organic

5. Create an outline

6. Meet query requirements

7. Link internally

8. Be a resource

9. Provide a solution

10. Offer rarity

11. Use tools

12. Look to the past and future

13. Consider Yoast

14. Find inspiration

15. Post frequently

16. Insert images

17. Plan

18. Optimize for local

19. Re-evaluate

20. Don't overuse keywords

21. Sound natural

22. Just ask

23. Build social signals

24. Aim for the knowledge graph

25. Mark it up

26. Write better

27. Stay in your wheelhouse

28. Answer custom issues

29. Ignore Google

30. Provide value

31. Optimize everything

32. Group content

33. Discover priority levels

34. Add interactive elements

35. Repurpose across channels

36. Re-check keyword density

37. Name drop

38. Put UGC to work

39. Title with a keyword

40. Go long

41. Provide takeaways

42. Be conversational

43. Take off your expert hat

44. Include a question in the title

45. Write freely

46. Focus on readers

47. Promote

48. Don't guess

49. Think sustainable

50. Earn referral traffic

51. Evaluation page one

52. Identify synonyms