The Merge: Video Ads and Native Inventory
Native advertising is expected to rise to $21 billion by 2018, and it has incredible potential to drastically impact performance campaigns.
"Our native ad unit was developed with consumers' need for unique and engaging experiences in mind as this increases conversion for advertisers and better monetization options for publishers," said SourceKnowledge president and co-founder Patrick Hopf. "Data driven advertisers know that the way their creatives are delivered determines their impact. We're committed to investing in advertising solutions that meet the create value for all parties -- advertisers, publishers and end users."