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The Metrics Behind Sales Content ROI

How are marketers measuring their sales content ROI?

Seismic recently partnered with Demand Metric for a study that revealed the revenue impact of effective sales content can be upwards of 20 percent. That's the good news. The bad news is that these assets are being overlooked by many enterprises; as many as 20 percent of marketers according to the report, for example, do not have any sales content metrics at all.

Seismic Infographic_Content ROI

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