The Most Effective SEO Tactic is...
With over 15 years of experience on the Interwebs, I can (and with great confidence) tell you this: the more things change in the digital world, the more they stay the exact same. And that's being illustrated clearly in the realm of search engine optimization (SEO) today.
The most effective SEO tactic, according to a new report out from Ascend2, is content creation, followed by keyword/phrase research, frequent website updating and relevant link building. The report (available here) also addressed the most difficult SEO tactics to execute, the most useful metrics (website traffic and leads topped the list) and the most challenging obstacles.
According to the study of 286 marketing, sales and business professionals (71 percent B2B-focused and 29 percent B2C), the most challenging tactic to execute was link building (52 percent), followed somewhat closely by relevant content creation (46 percent). Other difficult SEO tactics to execute today included mobile search optimization (25 percent), social media integration (22 percent) and website URL restructuring (20 percent).
In relation to the challenges, 40 percent of respondents indicated that changing search algorithms is one of the biggest obstacles, 38 percent said budget constraints was the most challenging aspect.
These reports are useful in many ways, but mostly as a way to confirm that others too are experiencing the same pain points. What is perhaps most interesting in the survey (based on my familiarity with reports of this nature) is the data that reveals how respondents felt about their success with SEO initiatives - 30 percent indicated they were successful, and just 2 percent were very unsuccessful.