New Google Places for Business Dashboard

Last week, Google revealed a new look, feel and (most importantly) functionality for its Google Places for Business dashboard.

The changes will roll out over the next few weeks, but let’s take a closer look to see what all the buzz is about.

What’s most interesting about the updated platform is that it features far better integration with Google products. For example, local business owners can now take advantage of social features like sharing photos, video or posts from within the dashboard. Those businesses using Adwords Express and Google Offers can manage their ads and promotions from within the dashboard as well. Plus, users can even check results and make edits directly from the dashboard.

Google noted that it may continue to moderate changes to ensure the “highest quality local experience,” but most edits made through the interface will now appear on Google Maps and within Google’s suite of other services within 48 hours.