The Next Big Thing - WM Briefs
The high-speed reenactment of an artist’s sketch or whiteboard
presentation is rapidly becoming a memorable and effective
method for delivering marketing messages or
providing information and instruction about products and
services, thanks to companies such as Ydraw, Room 214
and Whiteboard Animation Studio. The drawback — ahem —
is that “video scribing” does not come cheaply, at least not
yet. Ydraw’s lowest pricing option is estimated to be about
$3,000 for art and production costs. Add a professionally
written script, voice-overs, music and more, and that cost
could triple; but an increasing number of enterprise-class organizations
are utilizing this new strategy.


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