The Next Big Thing - WM Briefs

The high-speed reenactment of an artist’s sketch or whiteboard presentation is rapidly becoming a memorable and effective method for delivering marketing messages or providing information and instruction about products and services, thanks to companies such as Ydraw, Room 214 and Whiteboard Animation Studio. The drawback — ahem — is that “video scribing” does not come cheaply, at least not yet. Ydraw’s lowest pricing option is estimated to be about $3,000 for art and production costs. Add a professionally written script, voice-overs, music and more, and that cost could triple; but an increasing number of enterprise-class organizations are utilizing this new strategy.