The Next Generation of mParticle's Customer Data Platform
Mobile data automation platform mParticle has unveiled the next generation of its customer data platform, which includes changes to its SDKs and a new API for partners to build integrations.
The update offers an embedded kit framework to reduce the weight of the SDK and improve control offered to developers. The update also gives apps control over which partner libraries they want to include in the core mParticle SDK, reducing overhead and improving performance. Although most of mParticle’s integrations are server-side, some app services like mobile measurement partners and deep linking solutions require client-side integrations.
“Our goal from the beginning has been to enable mobile marketers to move faster, while enabling mobile engineers to protect the speed and stability of the user experience,” said Michael Katz, co-founder and Chief Executive Officer, mParticle. “These platform upgrades are part of our ongoing commitment to offer the very best tools to both sides of the ecosystem, making it easier than ever for Apps to connect their data with App Services.”