The One-Click World: Visa Checkout Cozies Up to Travel, Tourism and Fashion Sites
Visa announced a long and rather notable list of brands (merchants including Alaska Airlines, Chick-fil-A, Cole Haan, Emirates and Wyndam Hotel Group) that have signed up to offer Visa Checkout for their online and mobile payments.
Cart abandonment is a very real and very serious problem for today's retailers but solutions like Visa Checkout are making purchasing far less complex and cumbersome. And it's generating interest among brands and paying dividends for Visa.
A recent comScore study found that Visa Checkout has a 51 percent higher conversion rate among enrolled Visa Checkout customers when compared to customers using a merchant’s traditional online checkout. This means that shoppers who start a checkout process are more likely to complete it, when using Visa Checkout.
“The entire retail industry is changing – and we’re partnering with Visa to ensure we are offering the best payment options for our customers,” said Michael Prince, president and COO of Cole Haan. “With the addition of Visa Checkout, we’re making it as easy for our consumers to shop on their mobile devices as it is to swipe a card in our Cole Haan stores.”