The Online Store of the Future
To see what’s in store for the future of the Web, look no further than the e-commerce industry. Digital retailers know firsthand that the technology currently in play within that vertical almost always defines what happens outside of it – from information publishing to Web-based service providers.
The needs of those in e-commerce in many ways drives technology development as online sellers are perpetually looking for greater efficiency, deeper engagement and loyalty from consumers and, of course, more conversions. Retailers are employing a variety of interesting new technologies and capitalizing on some innovative development to do so.