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One Step to Better Blogging

Posted on 4.11.2006

Everybody's doing it so you should too, right? Well, if you're smart you won't blog like everyone else. There are only a handful of great bloggers, thousand of mediocre blogs and millions upon millions of blogs that aren't worth the code they are created with.

If you're keen on building a respected blog and a blog audience that connects with consumers (and one that people read daily at your website or away from your website through RSS) consider abiding by the following core characterisitc of high-traffic, highly-referenced blogs in the blogosphere.

Choose Your Poison, er.. passion
Great businesses are built around a passion. Blogging is no different. If you are passionate about a subject, readers will notice and respect that - coming back often for more of the same. My wife frequently reads the site of a former web designer and mother who write from the heart about a wide variety of topics. The bloggers passion is viral and I should know - I get a daily report from my wife each afternoon on the post of the day.

Most don't realize it but once you define your passion - the rest seems to fall into place. You'll understand your target audience, have insights into the business or social landscape in which you are reporting and will attract other passionate people to your blog - a key component of getting attention in the blogosphere.

While passion is a necessity, there are also a few other things that you'll need in your proverbial arsenal if you plan on getting your blog to one of those handful of great blogs. The next few days, WSM will cover how to select the best tools, developing content plans, promoting your blog and more. Make sure to bookmark this post as we'll include new links to those posts. Check back tomorrow!

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