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The Path to Smarter Marketing Starts Here

Marketing “smart” is challenging enough on its own, so why are so many enterprises making it harder than it has to be by engaging in the practice manually, instead of automating their essential communication processes?

The marketing automation trend taking place in the digital industry right now promises to improve not just profits for businesses, but the relationships those businesses have with consumers – and enterprises are spending in a big way to ensure they don’t fall behind.

The software market related to “automation” systems is expected to continue growing at 8.5 percent year-over-year, unlocking a potential market capitalization of US $5.5 billion by 2019 according to Markets & Markets. The practice and the technology required is big business because it works and adoption, as you likely know, has been rapid. According to EmailMonday, for example, more than 51 percent of companies are currently using marketing automation systems today, and 58 percent of B2B companies are planning to adopt these offerings in the future.

With an incredible abundance of data and immensely powerful tools at the ready, today’s enterprise marketers are able to deliver compelling messaging in a manner that excites and compels users toward conversion with almost shocking ease. In this month’s Website Magazine feature article, readers will discover some timeless, practical and useful workflows they can implement within their marketing automation systems that are sure to improve the relationships that businesses have with consumers and drive additional profit simultaneously.

The March 2018 issue of Website Magazine (#124) also provides insights on a variety of important topics that are equally useful to digital professionals including conversion optimization, project management, website design, local SEO, email marketing, and insights on modernizing the digital workplace by transforming human resources through technology. Readers will also find a list of fifty of the most popular marketing automation solutions as well a commentary on the effects that Facebook’s recent shift to limit publisher’s organic reach.

Enjoy this issue of Website Magazine and visit us on the ‘Net where our editors and industry contributors publish content daily that matters to the success of your enterprise.

Best Web Wishes,
Pete Prestipino
Website Magazine Editor-in-Chief

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