The Power of Reviews Meets the Reach of Facebook
A deeper integration with Facebook is giving PowerReviews clients some extra muscle on the Open Graph. The new application from the ratings and reviews provider invites Facebook users to incorporate their profile data into the reviews they write for retailers, enabling the retailers to post the reviews and the data onto their e-commerce sites.
The significant innovation is that, unlike the Facebook Like button, which sends the retailer’s information to Facebook, the new tool from PowerReviews sends Facebook information to the merchant, such as a reviewer’s gender, age, location and interests. From the consumer perspective, shoppers gain a more social retail experience not only by reading what a user has to say about a product or service, but also by learning more about the reviewer without leaving the merchant’s website.
Shoppers have to opt in to integrate their Facebook data into their reviews, and they can post the reviews directly onto Facebook. Through the new application, reviews posted to Facebook will appear with a product photo, a star rating, partial text of the review and a link to the retailer’s site, and will be seen on the user’s Facebook Wall and distributed to their friends’ newsfeeds.
PowerReviews’ new Facebook tools also allow merchants to group reviews together, show their histories and ask reviewers for additional comments to send to their Facebook newsfeeds. Companies already utilizing the new technologies include Abe’s of Maine, Campmor and Diapers.com.
PowerReviews has experienced enormous growth this year due in large part to its ability to combine the power of user-generated reviews with the reach of social media. The company has enjoyed a 51-percent increase in clients and recently partnered with Google to provide reviews for Google search results, Product Search and Google Ad programs.