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JetSetter Shows the Power of WOM

Posted on 3.03.2015

Who says social shopping is a fruitless endeavor? Well, I have (and repeatedly) but I'm getting proven wrong more frequently it seems.

Social commerce provider ShopSocially announced that its partner has been able to convert 60 percent of all shared purchases into incremental sales. Pretty impressive.

ShopSocially's Share-a-Purchase app encourages buyers to share their purchases with their friends via email, Facebook, Twitter, and Pinterest. At Jetsetter, a travel brand, members are encouraged to share what they’re most looking forward to about their trip right after they booked it. Is that social shopping? Sort of. Is that word-of-mouth (or mouse) gone digital? Absolutely and it's paying big dividends.

“Whether they’re chasing the sun to the white sands of Tulum or exploring a posh new hotel in a city closer to home, one thing our travelers all have in common is that travel excites them at their core. It just made sense to give them an outlet to share that excitement with their friends,” said Sean Murphy, Editor-in-Chief of Jetsetter. “To see such a high conversion rate on shared purchases demonstrates how powerful word-of-mouth can be when it comes to travel.”

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“Planning travel is often an inspirational experience, and travelers are often most excited when they actually book it. Marketers in the industry know that this is the moment to convert customers into brand ambassadors,” said Samir Palnitkar, President of ShopSocially. “Jetsetter is seeing amazing results from this strategy, and we’re thrilled that our partnership has helped lead to that success.”

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