The Private Lives of Performance Marketers
Affiliate Summit has released its annual AffStat report, benchmarking the methods, preferences and strategies of affiliate (performance) marketers. There's a lot of useful information in the report, revealing data including who affiliate marketers are (demographics), how they are promoting offers, and what they're earning on average.
Some of the more interesting highlights are included below, but you can see the whole AffStat 2013 report here (http://wsm.co/16PV2g1):
- Search engine optimization was the answer most given for how affiliate typically drive traffic to their websites, following by social networks and blogging. Word-of-mout, email marketing, and pay-per-click also garned a significant percent of responses.
- Commission (62 percent), product or service relevancy (54.4 percent), the tracking platform (36.7 percent), brand awareness (34.20 perent), merchant reputation (31 percent) and affiliate program reputation (24.1 perent) were some factors affiliate cited as reasons to promote a merchant.
- 40.5 percent of respondents said they would contact an affiliate manager if denied from a program. 53 percent would move on. Only 51.9 percent belied that their relationship with an affiliate manager was valuable.
- 71.2 percent of respondents have not been removed from an affiliate program because of state legislation (taxes). 67 percent say state legislation is not relevant to them personally.
- 39.2 percent earned less than $5,000 promoting affiliate offers, 11.8 percent earned between $5,001 and 10,000, 13.1 percent earned between $10,000 and $24,999.
- Nearly half (47.1 percent) of respondents promote between 1-10 programs currently.
The Affstat report also provided some interesting data on those who engage in the practice of affiliate marketing:
- The majority of affiliate marketers (28.6 percent) are between the ages of 31 and 40. The next largest age group is 26-30 (21.7 percent).
- Almost 66 percent of respondents had either a 4-year college degree (46.6 percent) or a Masters Degree (19.3 percent).
- 64.8 percent of Affstat survey respondents are married.
- Nearly 60 percent of affiliate marketers work from home.
- 46.2 percent responded they have been for less than five years.