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The Pros & Cons of Content Marketing Tactics

Posted on 1.31.2013

Content marketers work with a variety of formats on a daily basis, and each one comes with its own unique production and distribution challenges.

For example, while blog posts aren't expensive to create, they also don't drive as much audience engagement as a video or mobile app would. This is why it is important to take all aspects into consideration when outlining a content strategy – including content price, production time, difficulty level, audience engagement, shareability, organizational involvement and conversion potential. Learn more about the pros and cons for a variety of content formats below:


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