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The Quality Link Builders Creed

Posted on 5.04.2010

I understand that a successful link building strategy contains a blended mix of links. As a professional link builder, my purpose is to acquire links which are authoratative (those which search engines already deem important and trusted), are directed to the Web property using a variety of keyword-rich anchor text (which in a positive light reflect the content of the page being linked to), and that links come from a diverse range of IP addresses. 

As a professional link builder, I realize these three link building strategies are core to competitive keyword rankings on search engines. 

- I will make an effort to make links look natural, not artificial. 

- I will make an effort to acquire natural links gradually over time.

- I will avoid generating artificial links quickly 

- I will acquire natural links with variations of keywords in the anchor text

- I will avoid identical anchor text in all links. 

- When requesting a link I will use different combinations in the anchor text. 

- I will pursue natural links come from trusted sites

- I will avoid acquiring links come from “bad neighborhoods” such as link farms, web rings, interlinked nodes. 


Natural links are usually NOT reciprocal and artificial links tend to be link exchanges. 


One-way incoming links are important. Links should relate to the website. Get in-line text links and avoid run-of-site links. Google doesn’t give as much value to a link in say a sidebar versus a link within the content of the page. Use the same instance of the URL when submitting a request for links:;;;;; and, Get deep links. Don’t just have a link building campaign on the index page and get links to sub pages as well. Be aware of the nofollow tag before requesting a link. Make sure the nofollow tag to isn’t applied to it because that passes on no link  juice.

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