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The Race for the Local Web - July 2015

Posted on 7.01.2015

:: The convergence of the online and offline worlds is causing the local Web to be more complex, yet more rewarding than ever. From the smallest of companies to the largest of enterprise brands, every business today is a local business and they are racing to win the hearts and dollars of customers looking for products and services.:


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Below you will find the contents for the July 2015 edition of Website Magazine. The feature article, "The Race for the Local Web" showcases some of the most popular, practical and powerful solutions and best practices for Internet professionals in pursuit of local Web success.

As in each edition of Website Magazine, a wide range of topics (including Search Marketing, Web Design, E-Commerce and more), essential techniques and trends are covered as well. The July 2015 edition is distributed exclusively to our professional-level members (registration required - free). This issue is jam-packed with practical and experience-driven strategies from some of the tech industry’s top minds so take a look at the content below right now and subscribe for full access! 


FEATURE: The Race for the Local Web

The convergence of the online and offline worlds is causing the local Web to be more complex, yet more rewarding than ever. From the smallest of companies to the largest of enterprise brands, every business today is a local business and they are racing to win the hearts and dollars of customers looking for products and services.

Organic Reach on Facebook Declines 
Facebook algorithm updates are once again affecting organic reach. Can brands still reach consumers without paying to play?

The Softer Side of Conversion Rate Optimization
The success of a CRO initiative depends greatly on a company’s ability to get diverse types of people to work together effectively.

Email Summer Shapeup Plan
Summer months deliver extra challenges for marketers, but they also provide opportunities to get email campaigns into better shape.

Web APIs to Tap Into
The API Economy is in full effect, with vendors racing to integrate their products for the benefit of end-users and their bottom lines.

Missed Opportunities in Mobile Search
Mobile searchers are ready to buy, but many brands are missing out on the valuable search and conversion insights they provide.

Explore more from Website Magazine's July 2015 issue:

Editor's Letter: Start Your Digital Engines
Net Briefs & App Watch:
Amazon, Bing, WordPress and More
Stat Watch:
Shopping Cart Abandonment
Enterprise Ready:
Mind Mapping In Action 
Small Business Lab: Basics of Customer Surveys 
Quiz Time:
The Evolving Online Shopper 
Top 50:
The Digital World of Domains
Mastering Search: Structured Data for the SERPs
E-Commerce Express:
Subscription Management in Focus 
Design & Development: Web Frameworks to Know
Commentary: The Fear of Missing Out

Get the digital scoop with Website Magazine’s email newsletters, covering e-commerce, search, SoLoMo, design and more.

 

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