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The Rich Result Filter in Search Console

Posted on 7.18.2016

Search engine results pages are becoming "richer" in the sense that they are providing end users far more information about their query directly on the results page itself.

Google has long supported markup that enable search marketing professionals to showcase their content but tracking the performance of these intiatiives in terms of impressions on the results pages has been no easy task. Essentially, how many times did a website's rich results get shown to those conducting a query?

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Google recently added a "rich result" filter in the Google Search Console's Search Analytics report. Webmasters can now click on search appearance filters and select "rich result" to filter out the Google impressions and clicks you get specifically for rich cards, rich snippets and other rich results within the Google search results.

This really only benefits those search marketers that have focused their energy on building a website capable of being indexed in such a way, but should serve as encouragement to get started if you're falling behind.

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