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The Rise of Animated Poster-Style Homepages

It's been fascinating to watch the evolution of web design in the past 20 years. On the whole, we've come a long way as an industry, but there's a lot more virtual road to travel.

While we'd all likely be embarrased by the first website we were responsible for publishing, there are some interesting design trends emerging which are worth a closer look - none more so than poster-style homepages. 

Full-screen homepage designs often feature oversized images and video/animation and have actually been quite popular among digital savvy first adopters for years but it's slowly making it's way onto more and more websites. 

What the best poster-style homepages do really well is capitalize on several different trends simultaneously - minimalism, animation and ornate styling. 

While the idea of this trend might not sound like enough to engage a user, it can actually be quite effective with the right visuals (and the right movement).

What makes or breaks poster-style homepages is the quality of visuals and text. Without a lot of room for messaging and creating interest, these pieces must be exceptional to be effective.

The biggest concern with the trend is that without many other elements—including navigation or obvious call to action buttons—users could get confused and abandon the website. It’s important to create an impressive visual experience, but not forget to give users something to do in the process.

The screenshots below provide a static glimpse into what's possible with animated poster-style homepages. Do they motivate you to consider adopting this approach for your own website? Share your thoughts with a comment below.







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