The Rise of Experiential Commerce
People spend a large portion of their time online immersed in conversations and stories, yet this interactive engagement is missing from the majority of online shopping experiences.
Storytelling, which is almost always present in brick-and-mortar retail, appeals to a customer’s emotional side, and it is desperately needed in online shopping to improve customer experience and conversion.
Click here to discover how online retailers can use storytelling to improve the customer experience and increase sales.
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