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The Rise of Hybrid Cloud Storage

While many companies have invested heavily in the cloud, there are benefits to keeping some things in-house. Why? Simple: it enables faster data-transfer speeds, for example, and greater control in relation to user privacy. 

What the savviest enterprises are realizing however, is that adopting a hybrid approach is often better as it allows some tasks to be managed internally, while other tasks — such as those that require significant processing power — can be managed in the cloud.

This "hybrid" approach is not uncommon of course, and there is a great deal of interest not just on the part of enterprises but the providers as well. 

Microsoft, for example, recently announced plans to acquire Avere Systems, a hybrid cloud data storage company that offers a suite of software and hardware-based services to help enterprises blend on-premise and public cloud data storage. It's an interesting acquisition to say the least as both Amazon Web Services (AWS) and Google’s Cloud Platform are currently existing cloud partners of the company.

"By bringing together Avere’s storage expertise with the power of Microsoft’s cloud, customers will benefit from industry-leading innovations that enable the largest, most complex high-performance workloads to run in Microsoft Azure," wrote Jason Zander, corporate vice president at Microsoft Azure, in the company's announcement. "We are excited to welcome Avere to Microsoft, and look forward to the impact their technology and the team will have on Azure and the customer experience."

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