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Find the ROI of Email with GetResponse

Posted on 11.28.2011

Email marketing service GetResponse has focused more of its attention on analytics, launching a solution which aims to bring some much needed intelligence about email ROI by providing "one-chart" comparisons of different messages to help marketers identify trends.

The tool, dubbed Email Intelligence, is able to track sales and conversions occuring on the website without the need for integration with other software. How that actually happens is not addressed in the announcement, but the platform is showing number of visits, sales, sign-ups or downloads coming from email campaign links.

Email Intelligence calculates averages for each metric to identify the weakest and best-performing elements of a campaign, reporting patterns, and providing email marketers the ability to segment and email specific groups in a few clicks from the insights generated directly on the report.

Many of the features will be appealing to Web workers. For example, marketers can pinpoint the time of day certain groups open and click; ideal for those scheduling their emails.

With 44 percent of marketers rating email marketing ROI as the most significant challenge to email marketing effectiveness in 2011, and 68 percent mention targeting recipients with highly relevant content, the Get REsponse solution seems to come at an important time. (MarketingSherpa, 2011 Email Marketing Benchmark)

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