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The Sad State of Responsive Email Use

Posted on 7.02.2014

Despite the obvious benefits, email marketers haven't adapted to consumers increased mobile usage. 

YesMail's Q1 Benchmarks (released in mid-May 2014) revealed that even though there is a 21 percent positive difference in click-to-open rates for emails with a responsive design, only 1 percent of marketers surveyed send responsive emails exclusively (44 percent use RD in less than half of emails, while 31 percent don't use RD at all in their emails).

“Adopting responsive design is a crucial email best practice that enables marketers to engage consumers whose behavior may change not only annually, but on a seasonal basis,” said Matt Caldwell, VP Creative and Agency Services, Yes Lifecycle Marketing. “Marketers who don’t want to be blindsided as seasonal events cause a temporary change in behavior should implement responsive design consistently, in every email they send.”

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