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The Traffic State of Bing, Microsoft's Decision Engine

Posted on 6.11.2009

Microsoft's new search engine Bing has done a notable job of earning the respect of both users and Web professionals that I have spoken with.

So what's the state of Bing? How are they performing?

Hitwise took a close look and found that Bing ranked 17th among all websites (out of 450,000) - up from 5120 the week before the official launch. Within the Search Engines category, Bing ranked 4th out of the search engines tracked by Hitwise and Bing Image Search ranked 15th for the week ending June 6, 2009.

For both the US and Canadian markets, MSN was the leading website for referrals to Bing and represented 36% and 37% of upstream traffic, respectively. In terms of where Bing was sending traffic, in the US, the highest share of traffic visited websites in the Shopping & Classifieds category followed by Entertainment and Business & Finance.

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