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The Ultimate Net Promoter Score Toolbox for the Modern Ecommerce Merchant

Posted on 6.16.2013

Despite its simplistic nature in a sophisticated digital world, Net Promoter Score (NPS) plays an important role in measuring and improving customer loyalty. At its basic, NPS assigns a value to a company based on the number a customer uses to indicate the likeliness they will recommend a company/product to friends or colleagues. NPS is calculated by taking the percentage of promoters (those that use 10 or 9 as extremely likely to recommend the company) and subtracting the percentage of detractors (those that use 0-6 as not likely to recommend).  

KEEP READING: The Ultimate Net Promoter Score Toolbox for the Modern Merchant

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