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The Unique & Curious Behavior of Mobile Content App Users

Posted on 11.05.2013

There's a big difference in consumer behavior when interacting with gaming, commerce and service apps as opposed to content apps on mobile devices according to a new study from Rumble. 

Some interesting, and rather curious, findings related to sharing and content engagement from the study include: 

- Email is the sharing method of choice for 76 percent of respondents, far ahead of both Twitter and Facebook. 

- Local and regional publishers had their content shared by users more readily than national publishers. 

- Android users are two to three times more likely to share articles with friends than iOS users

- Push notification drives user re-engagement with rates as high as 70 percent of download/user base opening the app upon a single push

- Users are two times more likely to authenticate and share their profile data with publishers via Gmail than Facebook

"This study was initially intended to provide extremely granular consumer behavior insights to our customer base of digital, mobile and traditional content publishers," said Uyen Tieu, co-founder and CRO for Rumble. "However, as the study expanded and the implications became clear, we felt obligated to share the findings more broadly. We believe these results can help all content publishers adjust their business and content models for ultimate success in the mobile economy."

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