The Video Experience Retooled at AOL
Online video consumption is surging, with 78 percent of people watching online videos every week. With the phenomenal level of interest in and usage of video, it's no wonder that digital powerhouse AOL has announced the refocusing of its attention on the content format.
According to AOL, the launch of its new "video experience" at AOL.com aims to combine "the power of scaled online video with a time-centric programming strategy that meets viewers’ interests." The new video content is curated from its own video providers and syndicated content creators (Conde Naste Entertainment, ESPN, and the Wall Street Journal to name but a few) and will be premiering dynamically during the day (when 63 percent of all video viewing on AOL.com happens).
“Our audience craves videos that are exciting, current, informative, and entertaining," said Maureen Sullivan, President of AOL.com and Lifestyle Brands. "And we are thrilled to bring just that to the millions who view AOL.com every single day. Our partners are unrivaled, and we’ll deliver the best video content on the Web to our 21.2 million unique viewers every month.”